#57 The Art of Efficient Growth: Balancing Flexibility and Processes in Sendcloud's Scaling with Bas Smeulders (Co-Founder & CFO) Artwork

Leaders of Growth

Leaders of Growth is the first podcast that helps B2B SaaS companies scale to $25M ARR and beyond. Arthur Nobel from Knight Capital brings insights from SaaS thought leaders, founders, and experts from fast-growing software companies to help you grow your business. Each episode covers different startup challenges, such as scaling teams, Go-to-Market, and the changing role of the founder in a growing organization. Leaders of Growth is brought to you by Knight Capital.𝘒𝘯𝘪𝘨𝘩𝘵 𝘊𝘢𝘱𝘪𝘵𝘢𝘭 𝘪𝘴 𝘢 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘪𝘯𝘷𝘦𝘴𝘵𝘰𝘳 𝘪𝘯 𝘦𝘯𝘵𝘦𝘳𝘱𝘳𝘪𝘴𝘦 𝘴𝘰𝘧𝘵𝘸𝘢𝘳𝘦 𝘤𝘰𝘮𝘱𝘢𝘯𝘪𝘦𝘴 𝘪𝘯 𝘕𝘰𝘳𝘵𝘩 𝘞𝘦𝘴𝘵 𝘌𝘶𝘳𝘰𝘱𝘦. 𝘍𝘰𝘶𝘯𝘥𝘦𝘥 𝘣𝘺 𝘧𝘰𝘳𝘮𝘦𝘳 𝘦𝘯𝘵𝘳𝘦𝘱𝘳𝘦𝘯𝘦𝘶𝘳𝘴, 𝘸𝘦 𝘱𝘢𝘳𝘵𝘯𝘦𝘳 𝘸𝘪𝘵𝘩 𝘧𝘰𝘶𝘯𝘥𝘦𝘳𝘴 𝘵𝘰 𝘨𝘳𝘰𝘸 𝘵𝘩𝘦𝘪𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘵𝘰 𝘢 𝘮𝘦𝘢𝘯𝘪𝘯𝘨𝘧𝘶𝘭 𝘴𝘪𝘻𝘦 𝘢𝘯𝘥 𝘦𝘹𝘪𝘵 𝘸𝘪𝘵𝘩𝘪𝘯 4-6 𝘺𝘦𝘢𝘳𝘴. 𝘞𝘦 𝘧𝘰𝘤𝘶𝘴 𝘰𝘯 𝘤𝘰𝘮𝘱𝘢𝘯𝘪𝘦𝘴 𝘪𝘯 𝘯𝘪𝘤𝘩𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘴 𝘵𝘩𝘢𝘵 𝘣𝘶𝘪𝘭𝘥 𝘨𝘳𝘦𝘢𝘵 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘴 𝘭𝘰𝘷𝘦𝘥 𝘣𝘺 𝘵𝘩𝘦𝘪𝘳 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴.For more information, visit our website at knight.capital

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Leaders of Growth

#57 The Art of Efficient Growth: Balancing Flexibility and Processes in Sendcloud's Scaling with Bas Smeulders (Co-Founder & CFO)

July 20, 2023 • Arthur Nobel from Knight Capital

In today's episode, we embark on the journey of scaling a startup to an international company with Bas Smeulders, the Co-Founder and CFO of SendCloud.

Bas shares invaluable insights from his decade-long experience transforming a garage-based startup into a thriving startup.

In our conversation, we explore:

• Scaling Challenges of SendCloud and Hiring Strategies,
• The beginnings of SendCloud and how the founders started out in a garage selling smartphone accessories.
• Mastering market dynamics, securing funds, and synergizing,
• Achieving a balance between having a flexible culture and building strong processes,
• The challenges of growing too quickly or too slowly.
• Pivoting to a subscription model,
• Diversifying customer segments and distribution channel
• And more!