#56 From Bootstrapping to Hyperscale: The Journey of Pieterjan Bouten (Co-Founder & Chairman, Showpad) Artwork

Leaders of Growth

Leaders of Growth is the first podcast that helps B2B SaaS companies scale to $25M ARR and beyond. Arthur Nobel from Knight Capital brings insights from SaaS thought leaders, founders, and experts from fast-growing software companies to help you grow your business. Each episode covers different startup challenges, such as scaling teams, Go-to-Market, and the changing role of the founder in a growing organization. Leaders of Growth is brought to you by Knight Capital.𝘒𝘯𝘪𝘨𝘩𝘵 𝘊𝘢𝘱𝘪𝘵𝘢𝘭 𝘪𝘴 𝘢 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘪𝘯𝘷𝘦𝘴𝘵𝘰𝘳 𝘪𝘯 𝘦𝘯𝘵𝘦𝘳𝘱𝘳𝘪𝘴𝘦 𝘴𝘰𝘧𝘵𝘸𝘢𝘳𝘦 𝘤𝘰𝘮𝘱𝘢𝘯𝘪𝘦𝘴 𝘪𝘯 𝘕𝘰𝘳𝘵𝘩 𝘞𝘦𝘴𝘵 𝘌𝘶𝘳𝘰𝘱𝘦. 𝘍𝘰𝘶𝘯𝘥𝘦𝘥 𝘣𝘺 𝘧𝘰𝘳𝘮𝘦𝘳 𝘦𝘯𝘵𝘳𝘦𝘱𝘳𝘦𝘯𝘦𝘶𝘳𝘴, 𝘸𝘦 𝘱𝘢𝘳𝘵𝘯𝘦𝘳 𝘸𝘪𝘵𝘩 𝘧𝘰𝘶𝘯𝘥𝘦𝘳𝘴 𝘵𝘰 𝘨𝘳𝘰𝘸 𝘵𝘩𝘦𝘪𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘵𝘰 𝘢 𝘮𝘦𝘢𝘯𝘪𝘯𝘨𝘧𝘶𝘭 𝘴𝘪𝘻𝘦 𝘢𝘯𝘥 𝘦𝘹𝘪𝘵 𝘸𝘪𝘵𝘩𝘪𝘯 4-6 𝘺𝘦𝘢𝘳𝘴. 𝘞𝘦 𝘧𝘰𝘤𝘶𝘴 𝘰𝘯 𝘤𝘰𝘮𝘱𝘢𝘯𝘪𝘦𝘴 𝘪𝘯 𝘯𝘪𝘤𝘩𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘴 𝘵𝘩𝘢𝘵 𝘣𝘶𝘪𝘭𝘥 𝘨𝘳𝘦𝘢𝘵 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘴 𝘭𝘰𝘷𝘦𝘥 𝘣𝘺 𝘵𝘩𝘦𝘪𝘳 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴.For more information, visit our website at knight.capital

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Leaders of Growth

#56 From Bootstrapping to Hyperscale: The Journey of Pieterjan Bouten (Co-Founder & Chairman, Showpad)

July 13, 2023 • Arthur Nobel from Knight Capital

In today's episode, we delve into the world of scaling a business from a service to a product model with Pieterjan Bouten, the Co-founder and chairman of Showpad.

PJ shares insights from his entrepreneurial journey, starting from his initial consulting career to co-founding two companies - Netlog and In The Pocket, and ultimately crossing the challenging line to a product business with Showpad.

In our conversation, we explore:

• The journey of Showpad through various stages of growth - from bootstrapping to international expansion, hyper-scaling, and maturation.

• The strategic diversification of distribution channels, navigating from PLG motion to direct and outbound sales.

• PJ's personal journey as a founder of Showpad, transitioning from the role of CEO to Chairman, and the self-discovery and growth that came with it.

• The importance of trusting one's intuition and surrounding oneself with the right people.

Let's dive in!

Leaders of Growth is brought to you by Knight Capital.