Leaders of Growth
Leaders of Growth is the first podcast that helps B2B SaaS companies scale to $25M ARR and beyond. Arthur Nobel from Knight Capital brings insights from SaaS thought leaders, founders, and experts from fast-growing software companies to help you grow your business. Each episode covers different startup challenges, such as scaling teams, Go-to-Market, and the changing role of the founder in a growing organization. Leaders of Growth is brought to you by Knight Capital.𝘒𝘯𝘪𝘨𝘩𝘵 𝘊𝘢𝘱𝘪𝘵𝘢𝘭 𝘪𝘴 𝘢 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘪𝘯𝘷𝘦𝘴𝘵𝘰𝘳 𝘪𝘯 𝘦𝘯𝘵𝘦𝘳𝘱𝘳𝘪𝘴𝘦 𝘴𝘰𝘧𝘵𝘸𝘢𝘳𝘦 𝘤𝘰𝘮𝘱𝘢𝘯𝘪𝘦𝘴 𝘪𝘯 𝘕𝘰𝘳𝘵𝘩 𝘞𝘦𝘴𝘵 𝘌𝘶𝘳𝘰𝘱𝘦. 𝘍𝘰𝘶𝘯𝘥𝘦𝘥 𝘣𝘺 𝘧𝘰𝘳𝘮𝘦𝘳 𝘦𝘯𝘵𝘳𝘦𝘱𝘳𝘦𝘯𝘦𝘶𝘳𝘴, 𝘸𝘦 𝘱𝘢𝘳𝘵𝘯𝘦𝘳 𝘸𝘪𝘵𝘩 𝘧𝘰𝘶𝘯𝘥𝘦𝘳𝘴 𝘵𝘰 𝘨𝘳𝘰𝘸 𝘵𝘩𝘦𝘪𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘵𝘰 𝘢 𝘮𝘦𝘢𝘯𝘪𝘯𝘨𝘧𝘶𝘭 𝘴𝘪𝘻𝘦 𝘢𝘯𝘥 𝘦𝘹𝘪𝘵 𝘸𝘪𝘵𝘩𝘪𝘯 4-6 𝘺𝘦𝘢𝘳𝘴. 𝘞𝘦 𝘧𝘰𝘤𝘶𝘴 𝘰𝘯 𝘤𝘰𝘮𝘱𝘢𝘯𝘪𝘦𝘴 𝘪𝘯 𝘯𝘪𝘤𝘩𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘴 𝘵𝘩𝘢𝘵 𝘣𝘶𝘪𝘭𝘥 𝘨𝘳𝘦𝘢𝘵 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘴 𝘭𝘰𝘷𝘦𝘥 𝘣𝘺 𝘵𝘩𝘦𝘪𝘳 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴.For more information, visit our website at knight.capital
Leaders of Growth
#45 Building your Sales Organization, with Jacco van der Kooij (Founder, Winning by Design)
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Arthur Nobel
In this episode, Arthur sat down with Jacco Van Der Kooij, Founder and Co-CEO at Winning by Design, which was the second-fastest-growing private company in Silicon Valley in 2021.
They discussed:
- How the go-to-market strategy aligns with the price of the product you are selling.
- What different kinds of people do you need sales organization grows through the stages.
- The essential factors to survive and grow as a SaaS
- New deals vs. Upselling
- The most important metrics for the Sales Organization
- Churn
- How can a sales leader set the stage with the help of the sales rock stars
- The differences between US and European startups
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This podcast is brought to you by Knight Capital