In this episode, Arthur Nobel discusses Category Creation, Partnerships, and Go-to-market with our guest, Jill Rowley.
Jill was one of the first 100 employees in Salesforce and the 13th employee in Eloqua, where she helped the company grow to its IPO and exit to Oracle. Moreover, she has been an advisor for the CEO of Marketo. Jill is currently a GTM advisor at Guild Education and Fund Advisor and LP at Stage 2 Capital.
Listen out for:
1:00 Background
4:15 How do you define Go-to-market?
8:30 Recommendations for Founders on GTM
11:30 The Do’s and Don’ts of Scaling
14:10 Becoming a Platform
18:20 Category Creation
29:00 When to start with Partnerships
32:30 Activating a Channel
36:10 Incentivizing Partners
39:40 The importance of work-life balance
46:00 Content Recommendations