In this episode, Arthur Nobel discusses Marketing with our guest Brian Kardon.
Previously, Brian has been the CMO at Forrester, Eloqua, Lattice Engines, Fuze, and InVision and has +20 of experience in the field.
He has joined several of these companies in the early days and scaled some of them to IPO level. Brian is considered as one of the 50 most influential CMOs according to Forbes.
Listen out for:
01:00 Background and career
13:00 The role of the CRO
15:00 Learnings on scaling a Marketing department
17:50 Marketing Budgets
20:50 Bringing new logos vs. Upselling
22:10 Marketing Compensation
25:00 Building a Marketing Team
28:00 The importance of focus
32:20 Marketing tech stack: adopting new tools
37:40 How to structure Sales & Marketing across different industries