Leaders of Growth

#11 Andrew Michael on Churn

October 25, 2021 Arthur Nobel
Leaders of Growth
#11 Andrew Michael on Churn
Show Notes

Andrew Michael is the Founder and CEO of Avrio and the host of Churn.FM.

Listen out for:

00:50 Background

2:50 Developments in the Churn space

5:40 Best practices

8:10 Upselling: mistakes and best practices

10:50 Pricing: Are you charging too much?

11:40 How the different departments influence churn

15:35 Aligning the departments

16:45 Andrew’s experience at Hotjar and Success Stories

21:00 How Customer Success can prevent churn

23:45 Tool Stack for Customer Success

28:20 Final thoughts and recommended content


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