Leaders of Growth

#7 Ben Murray on Finance, metrics, and processes

Arthur Nobel Season 1 Episode 7

Ben Murray is the Founder of TheSaaSCFO.com and TheSaaSAcademy.com. Ben has more than 25 years of experience in finance, and more than 8 years of experience as a SaaS CFO.

In this episode, Ben Murray discusses with Arthur Nobel, host and Principal at Knight Capital, his insights about finance, metrics and processes and tools for Software-as-a-Service companies.

 

Listen out for:

00:50 Background

3:10 Which metrics should matter at which stage

5:10 What financial metrics do companies cope with in a suboptimal way

8:30 How to set up strong processes for reporting on metrics

12:00 The stages of financial management and when to hire a CFO

13:50 Cost allocation in expansion stages

19:20 Suggestions on forecasting headcounts

21:50 LTV to CAC ratio

 

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