Ben Murray is the Founder of TheSaaSCFO.com and TheSaaSAcademy.com. Ben has more than 25 years of experience in finance, and more than 8 years of experience as a SaaS CFO.
In this episode, Ben Murray discusses with Arthur Nobel, host and Principal at Knight Capital, his insights about finance, metrics and processes and tools for Software-as-a-Service companies.
Listen out for:
00:50 Background
3:10 Which metrics should matter at which stage
5:10 What financial metrics do companies cope with in a suboptimal way
8:30 How to set up strong processes for reporting on metrics
12:00 The stages of financial management and when to hire a CFO
13:50 Cost allocation in expansion stages
19:20 Suggestions on forecasting headcounts
21:50 LTV to CAC ratio
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