Sterling Snow is the Chief Revenue Officer at Divvy, which raised €380m to date from a.o. Andreessen Horowitz and Insight Partners.
In today's episode of Leaders of Growth, Sterling shares his views on systemization in startups, setting up the go-to-market strategy, and the role of the CRO function.
Discussion topics:
0:45: Background
2:30: How did you manage to re-invent yourself along your journey
3:50: What is your story about growing a company, what best practices did you see?
5:15: What challenges do you see at the separate stages of funding and how do you systematize?
10:50: What is your advice for implementing your go-to-market model?
15:25: When is the right moment to hire a CRO and what to look for in a CRO?
21:15: How do you build a growth organization?
27:00: When do you diversify channels?