Leaders of Growth
#51 How to Optimize Go-to-market with Scott Stouffer (Co-founder, scaleMatters)
In this episode of Leaders of Growth, Arthur Nobel from Knight Capital interviews Scott Stouffer, CEO and co-founder of Scale Matters.
Scott shares valuable insights on optimizing go-to-market for early and growth-stage B2B companies.
Scott and Arthur discuss several topics, including:
· The common inefficiencies in sales and marketing efforts of early and growth-stage companies.
· A data-driven approach for determining the number of salespeople needed to achieve revenue goals.
· Go-to-market management.
· GTM maturity and how to leverage data according to your stage.
· Go-to-market tech infrastructure
Like the episode?
Subscribe and don't miss out on the next one!
This podcast is brought to you by Knight Capital.
In this episode of Leaders of Growth, Arthur Nobel from Knight Capital interviews Scott Stouffer, CEO and co-founder of Scale Matters.
Scott shares valuable insights on optimizing go-to-market for early and growth-stage B2B companies.
Scott and Arthur discuss several topics, including:
· The common inefficiencies in sales and marketing efforts of early and growth-stage companies.
· A data-driven approach for determining the number of salespeople needed to achieve revenue goals.
· Go-to-market management.
· GTM maturity and how to leverage data according to your stage.
· Go-to-market tech infrastructure
Like the episode?
Subscribe and don't miss out on the next one!
This podcast is brought to you by Knight Capital.