#50 Breaking the Mold: Lessons From a Category Creation Expert, with Joe Sawyer (CMO, Mirakl)
March 01, 2023
Arthur Nobel from Knight Capital
In this episode, Arthur delves into Category Creation with his guest, Joe Sawyer, the Chief Marketing Officer of Mirakl, a renowned enterprise marketplace SaaS platform that has become one of the most valuable private software companies in Europe.
Listen out for:
- Importance of balancing vision and execution.
- When should companies start with category creation?
- How to compete against category creators.
- Elements of category creation.
- Challenges of category creation.
- Whether category creation is the right strategy for businesses.
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