Leaders of Growth
#45 Building your Sales Organization, with Jacco van der Kooij (Founder, Winning by Design)
July 15, 2022
In this episode, Arthur sat down with Jacco Van Der Kooij, Founder and Co-CEO at Winning by Design, which was the second-fastest-growing private company in Silicon Valley in 2021.
- How the go-to-market strategy aligns with the price of the product you are selling.
- What different kinds of people do you need sales organization grows through the stages.
- The essential factors to survive and grow as a SaaS
- New deals vs. Upselling
- The most important metrics for the Sales Organization
- How can a sales leader set the stage with the help of the sales rock stars
- The differences between US and European startups
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