Leaders of Growth
#27 How Supermetrics made Marketing Scalable, with Edward Ford
In today’s episode, we sat down with the B2B SaaS Marketer Edward Ford, Demand Gen Director at Supermetrics. Edward helped double the Marketing team size and quadruple ARR in 2 years.
In this episode we cover:
3:00 Do’s and don’ts of scaling Marketing
7:50 Developing you people and reinventing yourself as the company grows
17:00 How to pick the right distribution channels
21:00 How Supermetrics added new layers of distribution as they scaled
24:00 Building your content strategy
30:40 Structuring the Marketing team
36:00 How to manage Marketing localization when expanding
39:50 Which Marketing metrics Supermetrics use
In today’s episode, we sat down with the B2B SaaS Marketer Edward Ford, Demand Gen Director at Supermetrics. Edward helped double the Marketing team size and quadruple ARR in 2 years.
In this episode we cover:
3:00 Do’s and don’ts of scaling Marketing
7:50 Developing you people and reinventing yourself as the company grows
17:00 How to pick the right distribution channels
21:00 How Supermetrics added new layers of distribution as they scaled
24:00 Building your content strategy
30:40 Structuring the Marketing team
36:00 How to manage Marketing localization when expanding
39:50 Which Marketing metrics Supermetrics use